Jo Tells All About Starting a Publishing and Marketing Business....She Chronicles the Challenges and Pitfalls of Starting a Business...

………Later Achieving Success!

Thank you so much for visiting my website to learn about me and my business. This is an exciting time for small business owners and visiting my website is taking the first step to achieving business success.

This website was developed to assist business owners with marketing tips to help with the succes of their business.

ABOUT ME

So, how does an immigrant from Jamaica, become a leading authority for marketing to small and credit challenged businesses? (www.80score.com)

You can read the whole story in my book, (to be released November) Failure is not an Option – A Journey to Success Story, but here’s the abbreviated version.

I migrated to the United States in the early ‘80’s where New York became my home for two years. After seeing a Las Vegas Convention Authority Tourism Ad on television, I was captivated and convinced my new career was to become a showgirl. I sold everything I had and used the money to purchase a one way ticket to Las Vegas. I was convinced that I was the next showgirl on the strip. The airline made an error on my ticket and I was upgraded to travel first-class, I was convinced my entertainment career was in the stars; the ticket error was not a mistake I traveled to Las Vegas like a “High Roller” and in “Fine Style” this is defiantly a prelude to great things.

That was the only “Style” I experienced for a while. Upon my arrival to Las Vegas, I had to come to the realization “Vegas was not ready for me” In a nutshell; I never got hired as a showgirl. With no Plan B, I took a job as a Social Engineer (A Maid). Running low and funds and too proud to call home I made the shelter my home at nights. Within a few weeks, I saved up enough money and got my own apartment. My fortune changed after a trip to the local telephone company to arrange for phone service……. They were hiring there; I made my grand entrance into the telecommunications industry.

During my tenure, I held various sales, management, and marketing positions that came with being promoted seven times.

In 2001, I had the opportunity to purchase my own business; how difficult it could be? I dived in head first armed with money from the sale of an investment property. Reality Check….. My partner and I were in for a rude awaking? We soon learned operating and owing your own business was not as easy as the so called expert made it out to be.

Determined to succeed, I attended several seminars, workshops and purchased every self help marketing books I could get my hand on! To my dismay, after combing through the pages, they were only theories and no real life proven strategy to benefit my business….

As the story continues, I had to learn by doing, with the money invested gone, I struggled to make payroll, pay my creditors, on the verge of loosing the place I called home for 6 years, challenges with customers who did not pay their bills and making every effort to keep my business above water.

I thought, I was successful, working in the corporate world; I planned many marketing and sales campaigns and received numerous awards and accolades too many to list, what was wrong with replicating the same success for my business? I had to step back; dig deep and wide within my years of corporate experience and figure out what’s the next step.


JACKPOT


The pot of gold at the end of the rainbow to this whole story is that I found a MENTOR, we will call her Ms. Jay, finally, a strategy that worked with PROVEN RESULTS. I was impressed by her challenges and the tools she used to be successful. I joined her mentoring group and absorbed her teachings like a sponge; within 6 months I utilized her coaching along with my corporate experience to turn my business around; the next step was to develop my own unique incredible “RAZOR SHARP” marketing strategy that I continue to use in my business, it changed my life and changed the way the way I approached my business. I was able to implement the strategies and effectively MARKET and SELL my way to success.

Learn more about us at periwinklemarketing.com and the services we offer to help your business acheive success.